If we were to believe the recent updates from our close sources at Bharti Airtel & from content partners, Airtel is planning to shut down its services of Airtel’s Wynk Music and merge its operations with Spotify or any other incumbent music service. Spotify entered the Indian market almost a year back and it always wanted to ride with some telecom operator for rapid growth. With Spotify announcing their Monthly Active Users (MAU) as 2Mn. users in India, merging their operations with Wynk will give the combined entity a big boost and muscle to fight it out with incumbent players like Gaana and JioSaavn.
It’s estimated that Wynk has an estimated MAU of around 50Mn. users and combining with the global giant Spotify which hasn’t been successful in India as of yet will place this both the music streaming players at a decent position. Wynk is currently present across Android, IOS, Web and at in selected connected devices platform like Google Home etc. It’s expected that Airtel might announce this news in around 30-60 days from now subject to regulatory and other clearances.
When it comes to music streaming business, global giants like Google Play Music, Apple Music, and Spotify completely failed to understand the pulse of what Indian mass customers want and its user base/ MAU is a true reflection of the disconnect. Just for your information, out of 493Mn. users of the mobile Internet in India, 293Mn users are from Urban India while 200Mn. users are from rural India. With entertainment consumption just on the rise, music streaming is just picking up in a country like India and is to a certain extent successfully demonstrated by players like JioSaavn and Gaana with over 150Mn. and 100Mn. MAU respectively.
Note - This information is purely based on the information obtained from market sources and this website takes no responsibility in authenticity of this news.